Work

Do line extensions influence parent brand equity? An investigation of supermarket packaged goods

Year: 2010

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610421011018356

Authors: Ian Clark Sinapuelas, Sanjay Ram Sisodiya

Institutions: San Francisco State University, University of Idaho

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2030426545

FWCI: 6.651

Cites: 45

Cited by: 32

Related to: 10