Work

The Value of Brand Equity

Year: 1992

Type: article

Source: Journal of Business Strategy

DOI: 10.1108/eb039503

Author: David A. Aaker

Institution: University of California, Berkeley

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2030451985

FWCI: 9.878

Cites:

Cited by: 809

Related to: 10