Work

Conceptual foundations of marketing and marketing theory

Year: 1996

Type: article

Source: Management Decision

DOI: 10.1108/00251749610150658

Author: Robert E. Morgan

Institutions: Cardiff University, University of Wales

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2030697149

FWCI:

Cites: 83

Cited by: 50

Related to: 10