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The Spoken and the Unspoken: A Hermeneutic Approach to Understanding the Cultural Viewpoints That Underlie Consumers' Expressed Meanings

Year: 1994

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/209409

Authors: Craig J. Thompson, Howard R. Pollio, William B. Locander

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2030791747

FWCI: 11.29

Cites: 96

Cited by: 515

Related to: 10