Work

Using the brand experience scale to profile consumers and predict consumer behaviour

Year: 2010

Type: article

Study design: Observational Study

Source: Journal of Brand Management

DOI: 10.1057/bm.2010.4

Authors: Lia Zarantonello, Bernd H Schmitt

Institution: Bocconi University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2030896530

FWCI: 31.07

Cites: 38

Cited by: 538

Related to: 9