Work

Fashion opinion leadership among working and non‐working women

Year: 1998

Type: article

Study design: Observational Study

Source: Journal Of Consumer Studies and Home Economics

DOI: 10.1111/j.1470-6431.1998.tb00730.x

Authors: Maureen MacGillivray, Kathryn Koch, Tanya Domina

Institution: Central Michigan University

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Gender equality

Open Access status: closed

OpenAlex ID: W2030973545

FWCI:

Cites: 35

Cited by: 6

Related to: 10