Year: 2014
Type: conference-paper
Abstract: This paper analyses the effect of country-of-origin on beauty products choice. After the analysis of empirical research results, it was determined that country-of-origin is of great importance to Lithuanian consumers while choosing beauty products. According to research results, three groups of countries-of-origin based on their attractiveness to Lithuanian consumers were defined: attractive countries-of-origin (France, Germany), neutral countries-of-origin (Italy, Lithuania), unattractive countries-of-origin (Russia, Poland and China).
Institution: Vytautas Magnus University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2030990732