Work

Benefit segments in a freight transport market

Year: 1995

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090569510102522

Authors: Sheelagh Matear, Richard Gray

Institutions: University of Otago, University of Plymouth

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2031101472

FWCI:

Cites: 20

Cited by: 9

Related to: 10