Work

Marketing in the Network Economy

Year: 1999

Type: article

Source: Journal of Marketing

DOI: 10.1177/00222429990634s114

Authors: Ravi S. Achrol, Philip Kotler

Institutions: George Washington University, Northwestern University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2031114635

FWCI: 69.13

Cites: 37

Cited by: 1,227

Related to: 10