Work

A classification framework for out-of-home advertising media in South Africa

Year: 2013

Type: article

Source: Communicatio

DOI: 10.1080/02500167.2013.837598

Authors: Thérèse Roux, De la Rey van der Waldt, Lené Ehlers

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Research Foundation

OpenAlex ID: W2031147150

FWCI: 3.962

Cites: 33

Cited by: 16

Related to: 10