Work

Brand trust in the context of consumer loyalty

Year: 2001

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/eum0000000006475

Authors: Elena Delgado‐Ballester, José Luis Munuera‐Alemán

Institution: Universidad de Murcia

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2031541840

FWCI: 19.61

Cites: 54

Cited by: 1,490

Related to: 10