Work

The effect of country-of-origin related stereotypes and personal beliefs on product evaluation

Year: 1997

Type: article

Source: Psychology and Marketing

DOI: 10.1002/(sici)1520-6793(199710)14:7<689::aid-mar4>3.0.co;2-c

Authors: Swinder Janda, C. P. Rao

Institutions: California State University, Dominguez Hills, Old Dominion University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2031662918

FWCI: 7.813

Cites:

Cited by: 57

Related to: 10