Work

Estimating Advertising Effects on Sales in a Competitive Setting

Year: 2003

Type: article

Source: Journal of Advertising Research

DOI: 10.1017/s0021849903030289

Authors: BOONGHEE YOO, RUJIRUTANA MANDHACHITARA

Institutions: Hofstra University, Long Island University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2031704559

FWCI: 6.63

Cites: 30

Cited by: 36

Related to: 10