Year: 2013
Type: article
Abstract: In today's turbulent economic environment service quality is an invaluable asset that banks should manage in order to survive and gain a competitive advantage. The present study assessed and compared the level of perceived service quality offered by various Greek banks. Significant differences were found between the Greek banks regarding the perceived quality of their banking services. Moreover, this study examined the highly debated link between service quality and service loyalty. The findings of the present study indicate that the convenience-proximity of the bank impacts significantly on the loyalty of bank customers.
Source: Procedia Economics and Finance
Authors: Argyrios Kranias, Maria Bourlessa
Institution: Western Macedonia University Of Applied Science
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2031783667