Work

Brand Equity, Brand Preference, and Purchase Intent

Year: 1995

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1995.10673481

Authors: Cathy J. Cobb-Walgren, Cynthia A. Ruble, Naveen Donthu

Institution: Georgia State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2031843260

FWCI: 2.057

Cites: 19

Cited by: 1,413

Related to: 10