Work

BOOK REVIEW OF THE MONTH: Dichter's Dream Book : Handbook of Consumer Motivations: The Psychology of the World of Objects

Year: 1964

Type: book-review

Source: American Behavioral Scientist

DOI: 10.1177/000276426400800210

Author: Ernest Dichter

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2031901666

Cites:

Cited by: 17

Related to: 10