Work

Managing the growth tradeoff: Challenges and opportunities in luxury branding

Year: 2009

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2008.47

Author: Kevin Lane Keller

Institution: Dartmouth College

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2032016089

FWCI: 33.19

Cites: 10

Cited by: 305

Related to: 10