Work

?Out of sight, out of mind?: Pantry stockpiling and brand-usage frequency

Year: 1994

Type: article

Source: Marketing Letters

DOI: 10.1007/bf00993961

Authors: Brian Wansink, Rohit Deshpande

Institution: Dartmouth College

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2032029014

FWCI: 7.105

Cites: 12

Cited by: 80

Related to: 10