Work

Multi-stakeholder brand narratives: an analysis of the construction of artistic brands

Year: 2015

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2014.997272

Authors: Chloe Preece, Finola Kerrigan

Institutions: University of London, Royal Holloway University of London, University of Birmingham

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2032030269

FWCI: 9.109

Cites: 55

Cited by: 84

Related to: 10