Work

Research for Marketing Decisions

Year: 1975

Type: article

Source: Journal of Marketing

DOI: 10.2307/1250915

Authors: Seymour Banks, Paul E. Green, Donald S. Tull

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2032049370

FWCI: 118.4

Cites:

Cited by: 222

Related to: 1