Work

Signaling trust in print advertisements: An empirical investigation

Year: 2010

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527260802588654

Authors: James E. Fisher, Brian D. Till, Sarah M. Stanley

Institutions: Saint Louis University, University of Wisconsin–Oshkosh

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2032065340

FWCI: 0.95

Cites: 39

Cited by: 10

Related to: 10