Work

The Impact of Status Orientations on Purchase Preference for Foreign Products in Vietnam, and Implications for Policy and Society

Year: 2011

Type: article

Study design: Observational Study

Source: Journal of Macromarketing

DOI: 10.1177/0276146711421786

Authors: Nguyen Thi Tuyet Mai, Kirk Smith

Institutions: National Economics University, Boise State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: United States Agency for International Development

OpenAlex ID: W2032219794

FWCI: 6.494

Cites: 30

Cited by: 37

Related to: 10