Work

Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data

Year: 1986

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224378602300201

Authors: Barbara E. Kahn, Manohar U. Kalwani, Donald G. Morrison

Institutions: University of California, Los Angeles, Purdue University West Lafayette, Columbia University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2032345243

FWCI: 12.9

Cites: 28

Cited by: 413

Related to: 9