Work

Marketing eco-fashion: The influence of brand name and message explicitness

Year: 2010

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2010.490420

Authors: Ruoh-Nan Yan, Karen H. Hyllegard, LaVon F. Blaesi

Institution: Colorado State University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2032476945

FWCI: 6.66

Cites: 60

Cited by: 139

Related to: 10