Work

Consumer receptiveness to international retail market entry

Year: 2010

Type: article

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/09590551011027104

Authors: Nicholas Alexander, Anne Marie Doherty, Jason M. Carpenter, Marguerite Moore

Institutions: Aberystwyth University, University of Glamorgan, University of South Carolina, North Carolina State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2032547047

FWCI: 6.651

Cites: 39

Cited by: 24

Related to: 10