Work

Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty

Year: 2012

Type: article

Study design: Observational Study

Source: Journal of Business Ethics

DOI: 10.1007/s10551-012-1216-7

Authors: Jatinder J. Singh, Oriol Iglesias, Joan Manel Batista-Foguet

Institutions: Esade, Universitat Ramon Llull

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2032645755

FWCI: 19.97

Cites: 64

Cited by: 368

Related to: 10