Work

Winning the Service Game: Revisiting the Rules by Which People Co-Create Value

Year: 2010

Type: book-chapter

Source: Service science: research and innovations in the service economy

Parent work: Handbook of Service Science

DOI: 10.1007/978-1-4419-1628-0_4

Authors: Benjamin Schneider, David E. Bowen

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2032698586

FWCI: 359.7

Cites: 45

Cited by: 864

Related to: 10