Work

A Methodology for Linking Customer Acquisition to Customer Retention

Year: 2001

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.38.2.262.18848

Author: Jacquelyn S. Thomas

Institution: Emory University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2032740726

FWCI: 34.61

Cites: 10

Cited by: 327

Related to: 10