Work

Consumer-level factors moderating the success of private label brands

Year: 2000

Type: article

Source: Journal of Retailing

DOI: 10.1016/s0022-4359(00)00027-0

Authors: Rajeev Batra, Indrajit Sinha

Institutions: University of Michigan, Temple University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2032880686

FWCI: 16.22

Cites: 33

Cited by: 603

Related to: 10