Work

A Note on the Predictive Validity of the CETSCALE

Year: 1992

Type: article

Study design: Observational Study

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02723413

Author: Joel Herche

Institution: Southern Illinois University Carbondale

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2032995299

FWCI: 5.645

Cites: 4

Cited by: 276

Related to: 10