Work

Validating across-class brand anchoring theory: Issues and implications

Year: 2005

Type: article

Source: Journal of Brand Management

DOI: 10.1057/palgrave.bm.2540213

Authors: Stuart Van Auken, Arthur J Adams

Institution: Florida Gulf Coast University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2033337316

FWCI: 2.55

Cites: 6

Cited by: 12

Related to: 10