Work

Examining Variety Seeking Behavior–A Study With Reference to Fast Moving Consumer Goods (FMCG)

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Food Products Marketing

DOI: 10.1080/10454446.2012.739119

Authors: Jayanthi K, G. Rajendran

Institution: Anna University, Chennai

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2033464977

FWCI: 2.137

Cites: 69

Cited by: 9

Related to: 10