Work

Strategy-Based Segmentation of Industrial Markets

Year: 1998

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/s0019-8501(97)00064-3

Authors: Theo M.M. Verhallen, Ruud T. Frambach, Jaideep Prabhu

Institution: Tilburg University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: green

OpenAlex ID: W2033506189

FWCI: 3.182

Cites: 28

Cited by: 39

Related to: 10