Gender and message appeal: their influence in a pro-environmental social advertising context
Year: 2014
Type: article
Source: Journal of Social Marketing
Authors: Gary Noble, Alan Pomering, Lester W. Johnson
Institutions: University of Wollongong, The University of Melbourne
Language: English
Subfield: Marketing
Domain: Social Sciences
SDG: Gender equality
Open Access status: closed
OpenAlex ID: W2033642011