Work

Churn management optimization with controllable marketing variables and associated management costs

Year: 2012

Type: article

Source: Expert Systems with Applications

DOI: 10.1016/j.eswa.2012.10.043

Authors: Yong Seog Kim, Hyeseon Lee, John D. Johnson

Institutions: Utah State University, Pohang University of Science and Technology

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Research Foundation of Korea, Ministry of Education, Science and Technology

Award: G6797290

OpenAlex ID: W2033670306

FWCI: 3.648

Cites: 41

Cited by: 10

Related to: 10