Work

Banner Advertiser-web Site Context Congruity and Color Effects on Attention and Attitudes

Year: 2005

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2005.10639189

Authors: Robert S. Moore, Claire Allison Stammerjohan, Robin A. Coulter

Institutions: Mississippi State University, Jackson State University, University of Connecticut

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2033713597

FWCI: 15.8

Cites: 85

Cited by: 297

Related to: 10