Work

Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects

Year: 1992

Type: article

Study design: Observational Study

Source: Journal of International Business Studies

DOI: 10.1057/palgrave.jibs.8490276

Authors: Martin S. Roth, Jean B. Romeo

Institution: Boston College

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2033720939

FWCI: 22.58

Cites: 21

Cited by: 1,151

Related to: 10