Work

Invited Comment on the Market Segmentation Content of ‘A Critical Review of Research in Marketing’1

Year: 1995

Type: article

Source: British Journal of Management

DOI: 10.1111/j.1467-8551.1995.tb00142.x

Author: John Saunders

Institution: Loughborough University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2033771085

FWCI: 2.696

Cites: 6

Cited by: 9

Related to: 10