Work

The Advisor Project: A Study of Industrial Marketing Budgets

Year: 1979

Type: article

Source: IEEE Engineering Management Review

DOI: 10.1109/emr.1979.4306732

Authors: Gary L. Lilien, John D. C. Little

Institution: Massachusetts Institute of Technology

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2033773609

FWCI: 1.991

Cites:

Cited by: 36

Related to: 10