Work

Functions and responsibilities of marketing auditors in measuring organisational performance

Year: 2003

Type: article

Source: International Journal of Technology Management

DOI: 10.1504/ijtm.2003.003139

Author: John Mylonakis

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, National Social Science Fund of China

OpenAlex ID: W2033879431

FWCI: 0.975

Cites: 20

Cited by: 7

Related to: 10