The effect of perceived product characteristics on private brand purchases
Year: 2008
Type: article
Source: Journal of Consumer Marketing
Authors: Kyoung‐Nan Kwon, Mi‐Hee Lee, Yoo Jin Kwon
Institutions: Michigan State University, Washington State University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2033893501