Work

Comparing perceptions of marketing communication channels

Year: 2011

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090561111095586

Authors: Peter J. Danaher, John R. Rossiter

Institutions: The University of Melbourne, University of Wollongong

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2033979702

FWCI: 42.64

Cites: 39

Cited by: 172

Related to: 10