Work

A Media Planning Calculus

Year: 1969

Type: article

Source: Operations Research

DOI: 10.1287/opre.17.1.1

Authors: John D. C. Little, Leonard M. Lodish

Institutions: Massachusetts Institute of Technology, University of Pennsylvania

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2034040524

FWCI: 33.78

Cites: 15

Cited by: 254

Related to: 10