Work

Gender and coupon use

Year: 2003

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420310476924

Authors: Susan K. Harmon, C. Jeanne Hill

Institution: Middle Tennessee State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2034166602

FWCI: 3.978

Cites: 7

Cited by: 63

Related to: 10