Work

Visibility and involvement in effective arts marketing

Year: 2010

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634501011066546

Author: Candy Lange

Institution: Auckland University of Technology

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2034210714

FWCI: 3.799

Cites: 45

Cited by: 17

Related to: 10