Work

Service Blueprinting: A Practical Technique for Service Innovation

Year: 2008

Type: article

Source: California Management Review

DOI: 10.2307/41166446

Authors: Mary Jo Bitner, Amy L. Ostrom, Felicia N. Morgan

Institutions: Wireless Power & Communication (Norway), University of West Florida

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2034212418

FWCI: 117.6

Cites: 25

Cited by: 1,195

Related to: 10