Work

Marketing's Domain

Year: 1984

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000004721

Author: Gordon Foxall

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2034437661

FWCI: 6.416

Cites: 22

Cited by: 52

Related to: 10