Work

What Does Brand Mean? Historical-Analysis Method and Construct Definition

Year: 2006

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070305284991

Author: B. B. Stern

Institution: Rutgers, The State University of New Jersey

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: American Academy of Advertising

OpenAlex ID: W2034446491

FWCI: 19.76

Cites: 39

Cited by: 265

Related to: 10