Work

Authenticity

Year: 2013

Type: article

Source: Journal of Macromarketing

DOI: 10.1177/0276146713505774

Authors: Djavlonbek Kadirov, Richard J. Varey, Ben Wooliscroft

Institutions: Eastern Institute of Technology, University of Waikato, University of Otago

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2034461971

FWCI: 5.943

Cites: 34

Cited by: 36

Related to: 10