Work

Made with real crocodiles: The use of anthropomorphism to promote product kinship in our youngest consumers

Year: 2013

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2012.759990

Author: Ekant Veer

Institution: University of Canterbury

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2034470111

FWCI: 2.202

Cites: 33

Cited by: 22

Related to: 10